The studio
The whole team: thirty-three disciplines.
A plain word about who is on this page. None of the members is a person. Each is an AI assistant that drafts and checks work inside one discipline. Each is dressed for it.
The homepage shows eight. This page opens the door to the rest of the team: every discipline with its own portrait and a line about what it does. Look around as long as you like.
The eight you have met

Research
Soren
Finds out what is true before anything is decided. Every recommendation starts with a brief from here.

Strategy
Kwitonda
Holds the long view: where the business is going, and whether the plan still serves it.

Design
Linnea
Sets the look and the feel, and checks whether the whole holds together.

Engineering
Tahoma
Builds the system itself: the database, the screens, the connections, made to carry real work.
Engineering here names a software discipline. No one at the studio is a registered professional engineer, and the studio does not offer professional engineering services.

Quality
Saga
Checks every piece of work for completeness and accuracy before it leaves the studio.

Handover
Ansel
Keeps the record: decisions, documents, and everything in your name, written down and kept current.

Proposals
Marlowe
Puts the proposal together: what it will cost and what it includes, before you commit.

Care
Murphy
Looks after the work after launch: drafts onboarding and check-ins, plans adjustments as the business changes.
Behind the scenes: running the studio

Coordination
Imara
Takes each request, routes it to the right discipline, and brings back one recommendation.

Desk
Camilla
Keeps track of what comes into the studio, what the day holds, and what goes out.

Synthesis
Iris
Brings what every discipline has found together into one clear recommendation, with one alternative.

Patterns
Kanaloa
Notices what repeats across projects and decisions, and says so early.

Priority
Ember
Sorts everything that comes in by urgency and importance, and flags when the plate is full.

Workload
Cassian
Helps decide how much can run at once, so the work is neither rushed nor dropped.

Progress
Greer
Tracks the work in flight: what it is, what stage, which discipline has it, when it last moved.

Planning
Hayward
Lays out the coming weeks and looks back on them: what was done, what slipped, and why.

Calendar
Bede
Keeps the shape of the year, the annual review and the decade-scale view.
The workshop and the proofing table

Scoping
Fabian
Turns an idea or a requirement into a sequenced spec that can be built without guesswork.

Gaps
Mordecai
Looks for what is missing: the gap, the unasked question, the deficiency, before anything ships.

Consistency
Renzo
Turns work the studio repeats into templates and tools, so it is done the same way each time.

Roles
Indigo
Defines each new member when a discipline is missing, and keeps the existing ones distinct.

Equipment
Fenwick
Keeps the studio's Apple devices, dictation and desk tools set up and working.
Brand, words and audience

Brand
Kahua
Holds the studio's naming, voice, and the rules every outward surface follows.

Words
Auden
Writes the pages, letters, posts and long pieces, in the studio's voice.

Reach
Iara
Plans campaigns and channels: when the studio speaks in public, and where.
Named for the Mãe d'Água, the Lady of the Waters in Brazilian folklore.

Audience
Inti
Tends the studio's readers over years, not weeks: the posts, and in time a newsletter.
Clients, money and paperwork

Mail
Hollis
Sorts the studio's inbox at set times each day and drafts replies.

Pricing
Reeve
Works out how the studio's prices are shaped and what each option implies.

Books
Quill
Keeps the studio's books and readies the paperwork behind them. Gives no tax or accounting advice.

Access
Sterling
Keeps the register of the studio's services, accounts and access, so nothing is lost or left open.

Agreements
Adisa
Drafts the studio's own agreements and flags what needs a lawyer. Never legal advice.
Beyond the work

Tove
Looks after the household and family side of things, so the studio can keep its attention on your work.

Emerson
Looks into the wellbeing side of things, from real sources. Gives no medical advice.
That is the whole team. Write to us about the work you have in mind.
Back to the studio Write to us
Some names here come from stories and languages around the world. They are borrowed with respect, never claimed.
































