Repair the website you have.
Find where customers get stuck, make the right repairs, and test the enquiry journey from start to finish.
A business systems and digital studio for small businesses
We improve processes, strengthen brands, and build digital tools for small businesses.
Build a website designed to help the right customers take the next step, or connect the tools behind your business so information moves where it should. The result should save time, make better use of your data, and feel easy to use and unmistakably yours.
See your business working better.
Watch the film · 63 seconds
How we help
Start with a problem you can already name, a new website, a plan for a larger change, or a connected system ready to be built.
Find where customers get stuck, make the right repairs, and test the enquiry journey from start to finish.
A new website with clear service pages, useful information and a straightforward way to enquire.
Bring the moving pieces into one client-owned map before deciding what to build, keep or change.
Build the agreed connections between enquiries, records, schedules and the people using them.
Website Health & Enquiry Fix
We check the path from search and service pages through enquiries, follow-up and reviews, then identify where customers or information get lost.
Check how your business appears in search, whether visitors reach the right service page, and whether each page gives them a clear next step.
Check that the page is readable, usable and clear about what you offer, with buttons, forms and key details working properly on a phone.
Check whether enquiries have a clear owner and receive follow-up, whether completed jobs prompt review requests, and whether new reviews receive a timely response.
Opens your email app.
Explore the possibilities
Look around a few imagined businesses. Try the websites and apps, switch roles and see how their work fits together.
A plumbing website, bookings and customer updates working together.
Explore this business ↗
A shared workspace across several businesses and responsibilities.
Explore this business ↗
A food business with its customer and team experiences considered together.
Explore this business ↗
Explore a hair studio and the work behind the customer experience.
Explore this business ↗
See how a repair team could bring its work and customer experience together.
Explore this business ↗
Explore a dog daycare and its customer and team experiences.
Explore this business ↗
Explore the people and information around an auto repair business.
Explore this business ↗
Explore a landscaping business across website and app views.
Explore this business ↗
Explore a cleaning business and the tools around its everyday work.
Explore this business ↗Understand the work. Build what helps.
We begin with what’s happening in your business. The next step follows from that, whether it’s a focused fix or a fuller plan.
For a connected build, the Working Map brings your processes, tools and priorities into a shared plan. It’s yours to keep and use, including with another builder.
$499 CAD. Implementation is quoted separately. If you sign a build agreement within 90 days of receiving the Map, $250 is credited towards build fees, once per business.
Listen → Plan → Build → Support
Agree on a useful next step. Build and test it with the people who will use it. Leave you ready to use it, with support if you choose.
Understand the work, the people involved and what already helps.
Agree on what to improve, the scope and the next useful step.
Make it, test it and refine it around the way your business works.
Leave you ready to use it, with ongoing help if you choose.
Team operations · Coming soon
Schedules, job details and team communication in one place. A standard product in development, alongside our custom work.
The concept also includes employee onboarding, training and procedures, with less searching and repeated data entry. Integrations, features, availability, pricing and service terms are not yet confirmed. A monthly subscription is planned.
The studio
I’m Lance, the founder. You work with me, supported by a structured set of specialist disciplines across research, design, building and care.
Meet the full team ↗
Let’s start with a conversation
Send the website you have or name the point where the work keeps getting stuck.
Send Lance a short message