The studio
Thirty-six specialist disciplines. One coordinated team.
The portraits represent software-supported specialist disciplines. Lance is your point of contact and accountable for the work.
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All thirty-six disciplines
Research, design and delivery
8 disciplines
Research
Soren
Great Horned Owl
Researches the question and checks sources before recommendations are made.
Strategy
Malcolm
Silverback Gorilla
Holds the long view: where the business is going, and whether the plan still serves it.
Platform Intelligence
Vesper
Black Friesian horse
Tracks models, platforms, plans, costs and capabilities so each piece of work can be matched to the right tool.
Design
Linnea
Himalayan Monal
Sets the look and the feel, and checks whether the whole holds together.
Engineering
Beckett*
Beaver
Builds the system itself: the database, the screens, the connections, made to carry real work.
Quality
Nora
Canada Lynx
Checks work for completeness and accuracy before handover.
Proposals
Marlowe
White Tiger
Puts the proposal together: what it will cost and what it includes, before you commit.
Care
Mabel
Jersey Cow
Looks after the work after launch: drafts onboarding and check-ins, plans adjustments as the business changes.
Studio operations
9 disciplines
Coordination
Imara
Elephant Matriarch
Takes each request, routes it to the right discipline, and brings back one recommendation.
Desk
Charlotte
Cheetah
Keeps track of what comes into the studio, what the day holds, and what goes out.
Synthesis
Elise
Great Blue Heron
Brings what every discipline has found together into one clear recommendation, with one alternative.
Patterns
Basil
Platypus
Notices what repeats across projects and decisions, and says so early.
Priority
Tess
Red Fox
Sorts everything that comes in by urgency and importance, and flags when the plate is full.
Workload
Jasper
Jaguar
Helps decide how much can run at once, so the work is neither rushed nor dropped.
Progress
Greer
Giraffe
Tracks the work in flight: what it is, what stage, which discipline has it, when it last moved.
Planning
Hugo
Common hippopotamus
Lays out the coming weeks and looks back on them: what was done, what slipped, and why.
Calendar
Robin
Red panda
Keeps the shape of the year, the annual review and the decade-scale view.
Making and review
7 disciplines
Scoping
Fabian
Belted Kingfisher
Turns an idea or a requirement into a sequenced spec that can be built without guesswork.
Gaps
Edgar
Giant Anteater
Looks for what is missing: the gap, the unasked question, the deficiency, before anything ships.
Consistency
Renzo
Gyrfalcon
Turns work the studio repeats into templates and tools, so it is done the same way each time.
Handover
Alfred
Sacred Ibis
Keeps the record: decisions, documents, and everything in your name, written down and kept current.
Roles
Imogen
Common Raven
Defines each new member when a discipline is missing, and keeps the existing ones distinct.
Film
Lumen
Grey Wolf
Develops scripts, storyboards and motion sequences, and checks that the finished film tells one consistent story.
Equipment
Felix
Mandrill
Keeps the studio's devices, dictation and desk tools set up and working.
Brand and communication
4 disciplines
Brand
Vincent
Giant panda
Holds the studio's naming, voice, and the rules every outward surface follows.
Words
Elliot
Hyacinth Macaw
Writes the pages, letters, posts and long pieces, in the studio's voice.
Reach
Pippa
Hoatzin
Plans campaigns and channels: when the studio speaks in public, and where.
Audience
Inti
Galápagos Tortoise
Tends the studio's readers over years, not weeks: the posts, and in time a newsletter.
Commercial administration
6 disciplines
Mail
Hollis
Atlantic Puffin
Sorts the studio's inbox at set times each day and drafts replies.
Pricing
Walter
Walrus
Works out how the studio's prices are shaped and what each option implies.
Books
Quill
Grévy's Zebra
Keeps the studio's books and readies the paperwork behind them. Gives no tax or accounting advice.
Access
Sterling
Raccoon
Keeps the register of the studio's services, accounts and access, so nothing is lost or left open.
Standards
Verity
Lion
Checks that agreed procedures, disclosures and release requirements are followed before work is shared.
Agreements
Adisa
Secretary Bird
Drafts the studio's own agreements and flags what needs a lawyer. Never legal advice.
Founder support
2 disciplines
Maeve
Kermode Bear
Keeps the founder's own household and family logistics in order, so the studio's attention stays on client work.
Emerson
Fennec Fox
Looks into the wellbeing side of things, from real sources. Gives no medical advice.
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